My review of Tatouage Couture ($36), YSL’s brand new liquid lipstick
I see what you did there, YSL!
That frosted tube, I think I’ve seen it before…
And the name Tatouage (= tattoo) Couture definitely reminds me of something…
Oh and the formula… Yes, it reminds me of something as well…
But I mean, I kinda get it.
After years of releasing incredibly innovative lip products, I bet your creative juices have temporarily run dry.
Don’t worry about it, though. It happens to the best of us and I’m sure it’s just a phase.
The YSL Tatouage Couture Liquid Matte Lip Stains in 13 True Orange and 15 Violet Conviction
Anyways… The formula is really nice – lightweight and very comfortable on the lips. It’s not 100% opaque, so you can apply one coat for a more effortless “stained” look, or two coats for intense pigment.
I find they dry down almost completely: there is some very minimal transfer if I kiss the back of my hand, but I can’t see any on my cups after drinking.
The slanted applicator of the YSL Tatouage Couture Liquid Matte Lip Stains is pretty unique and helps getting a precise edge
The YSL Tatouage Coutures are probably not the most long-lasting liquid lipsticks I’ve ever tried (that spot is held by the Sephora Cream Lip Stains), but they’re still pretty good and reapply nicely. I’m actually quite impressed with how well Violet Conviction wears for such a deep shade. Dark lipsticks can easily go patchy, but it’s not the case with Violet Conviction.
Lip swatches of the two YSL Tatouage Coutures I have: 13 True Orange (top) and 15 Violet Conviction (bottom). Violet Conviction is a bit more purple than it looks in the picture. With this shade you need to have a very good duo-phase makeup remover at hand because it leaves behind an intense bright pink stain that almost feels like it’s tattooed on the lips
Bottom line: the YSL Tatouage Couture Liquid Matte Lip Stains are a good iteration of the liquid lipstick trend, so if you’re not tired of it just yet, I can’t really see a reason why you shouldn’t give the Tatouage Coutures a go. (Unless perhaps if you already have 20 more liquid lipsticks in your collection, but I’m definitely not the right person to tell you to stop buying lip products!)