YSL Tatouage Couture Liquid Matte Lip Stain, I Think I’ve Seen You Before!

My review of Tatouage Couture ($36), YSL’s brand new liquid lipstick


I see what you did there, YSL!

That frosted tube, I think I’ve seen it before

And the name Tatouage (= tattoo) Couture definitely reminds me of something

Oh and the formula… Yes, it reminds me of something as well…

But I mean, I kinda get it.

After years of releasing incredibly innovative lip products, I bet your creative juices have temporarily run dry.

Don’t worry about it, though. It happens to the best of us and I’m sure it’s just a phase.

The YSL Tatouage Couture Liquid Matte Lip Stains in 13 True Orange and 15 Violet Conviction

Anyways… The formula is really nice – lightweight and very comfortable on the lips. It’s not 100% opaque, so you can apply one coat for a more effortless “stained” look, or two coats for intense pigment.

I find they dry down almost completely: there is some very minimal transfer if I kiss the back of my hand, but I can’t see any on my cups after drinking.

The slanted applicator of the YSL Tatouage Couture Liquid Matte Lip Stains is pretty unique and helps getting a precise edge

The YSL Tatouage Coutures are probably not the most long-lasting liquid lipsticks I’ve ever tried (that spot is held by the Sephora Cream Lip Stains), but they’re still pretty good and reapply nicely. I’m actually quite impressed with how well Violet Conviction wears for such a deep shade. Dark lipsticks can easily go patchy, but it’s not the case with Violet Conviction.

Lip swatches of the two YSL Tatouage Coutures I have: 13 True Orange (top) and 15 Violet Conviction (bottom). Violet Conviction is a bit more purple than it looks in the picture. With this shade you need to have a very good duo-phase makeup remover at hand because it leaves behind an intense bright pink stain that almost feels like it’s tattooed on the lips

Bottom line: the YSL Tatouage Couture Liquid Matte Lip Stains are a good iteration of the liquid lipstick trend, so if you’re not tired of it just yet, I can’t really see a reason why you shouldn’t give the Tatouage Coutures a go. (Unless perhaps if you already have 20 more liquid lipsticks in your collection, but I’m definitely not the right person to tell you to stop buying lip products!)

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  • Reply
    September 9, 2017 at 4:05 pm

    YSL might have gotten the inspirations from other brands, but the outcome looks pretty good! Love the look of the frosted tube and the colours you chose, especially the vampy violet conviction!

    Ela BellaWorld

    • Reply
      Carol in a
      September 9, 2017 at 10:02 pm

      Hi Ela! 🙂
      I think Violet Conviction is even prettier in real life than it is in the picture.

  • Reply
    September 9, 2017 at 11:27 pm

    They kind of remind me of the Burberry velvet liquid lipsticks which I love! Violet Conviction is such a pretty shade and reminds me that fall makeup is coming up now!

    • Reply
      Carol in a
      September 10, 2017 at 3:04 pm

      I’ve never tried the Burberry ones but I’ve only heard good things about them!

  • Reply
    September 10, 2017 at 8:46 am

    I love Violet Conviction! I looked up the other shades and I think I would like Carmin Statement!


    • Reply
      Carol in a
      September 10, 2017 at 3:05 pm

      Carmin Statement looks like a very pretty red.

  • Reply
    September 10, 2017 at 8:47 am

    I love Violet Conviction! I looked up the other shades and I think I would like Carmin Statement!


  • Reply
    September 10, 2017 at 7:27 pm

    Hm. I have yet to start getting on board with the whole liquid lipstick trend (I know, I am quite stubborn I guess), and I don´t think I will start here.
    But hadn´t you pointed it out, I would not have seen the similarity.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  • Reply
    September 11, 2017 at 1:50 pm

    I adore that berry shade – so perfect for autumn! The packaging is lovely but i can see similarities!

    Rebecca xx
    Check out my latest post over at

  • Reply
    Shireen L. Platt
    September 11, 2017 at 5:52 pm

    I am over the liquid lipstick trend to be honest and have been wearing normal hydrating lipsticks for months now. The shades are gorgeous though.

    Shireen⎜Reflection of Sanity

  • Reply
    September 11, 2017 at 6:44 pm

    Both shades look amazing on you.

    Nina’s Style Blog

  • Reply
    September 12, 2017 at 1:10 am

    It’s interesting that these 2 shades don’t transfer much, with Carmin Statement the transfer was really annoying, even after several hours of wear! I love Violet Conviction, nice fall shade. What I love most about it is how comfortable it feels on my dry lips.

  • Reply
    September 15, 2017 at 2:54 pm

    the lip colours are really beautiful.

    The Glossychic

  • Reply
    September 20, 2017 at 7:21 pm

    I really love the way you’ve introduced this post Carol it made me smile 🙂
    These YSL liquid lips are really gorgeous, in all honesty I haven’t found a liquid lip I truly truly love as they’re all quite drying however, I know there are some great ones on the market and this looks like one of them to try out.
    Both shades look perfect on you.
    Laura xo

  • Reply
    Lisa @ Midwest Glam
    September 23, 2017 at 6:57 am

    I don’t think I could ever be sick of liquid lipsticks. And these look pretty amazing!

  • Reply
    October 20, 2017 at 11:18 pm

    The 15 Violet Conviction is a gorgeous shade, I do like a matte lip but with a formula which isn’t ‘too’ drying.
    These look gorgeous!
    Laura xo

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