January 2017: Current Crushes & My Love for French Beauty Brands

I guess you can tell at a glance that I’ve very much been into French brands lately.

Although, to be fair, I’ve always been.

What I think is actually happening now is that I’ve started to subconsciously avoid all those brands that promote the infamous Instagram look.

You know the look, right?

Mega brows that look like they were painted on in permanent marker, hyper heavy contouring, ultra metallic highlights, crazy cut creases, false lashes so obvious it looks like you stitched a stuffed animal to your lid, insanely overdrawn (and often over-injected) lips…

The PC thing I should say is that Instagram makeup looks good on some people but it’s not for me, or that it works in pictures but not in real life.

But frankly – NO! In my very personal opinion (which you can obviously disagree with), it doesn’t look good at all.


On anybody.

So I think it’s natural that I’m more attracted to brands that promote a completely different type of look, like the French brands featured in this post.

Take Chanel’s recent promo picture for the Le Rouge Crayon de Couleur for example…

That’s my idea of beauty! So as soon as I saw the picture, I was immediately interested in the product. Had I seen a similar lip crayon advertised by someone wearing the aforementioned Instalook, I probably wouldn’t have bought it.

Anyways, besides the Chanel Le Rouge Crayon de Couleur N° 6 Framboise, my other favorite beauty products of the month of January were:

If you’re a regular reader, you’ve probably already heard me rave about these products over the past month, but in case you’re new (HI!) and/or you haven’t, I’ve inserted links to the relevant posts.

What have you been loving lately? And do you think a brand’s image influences your purchasing decisions?

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  • Reply
    February 4, 2017 at 12:09 pm

    I completely understand what you mean and I personally don’t mind at all the French Beauty Brand direction, quite the opposite! I think a blog should reflect what you love and we should never feel forced to feature a specific brand just because it’s trendy… I haven’t featured a lot of drugstore products lately, I simply feel more inspired by the luxurious choice at the moment, but I also know that this direction can change at any time!

  • Reply
    February 4, 2017 at 2:07 pm

    It surely does. And I am not a big fan of the Instagram look either, it somehow looks too drag for my personal taste. But I think back when I was 18 I would have admired people lookig like that. Tastes change with age, it seems.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  • Reply
    February 4, 2017 at 6:06 pm

    Of course a brand’s image influences our purchasing interests and even though I love seeing these looks on others (but not in real life, I enjoy them on instagram or youtube) I prefer a natural makeup on me. And yes, the look on the Chanel’s recent promo picture for the Le Rouge Crayon de Couleur is gorgeous, I love that they emphasized the colour on the lips leaving everything else natural and glowy, she is a beauty! x


  • Reply
    February 4, 2017 at 8:47 pm

    I love how you’ve been leaning towards the more subtle and understated brands, because I 100% get what you mean about wanting to avoid that ‘Instagram look’ – it’s one that suits bright lights on photoshoots and selfies, but not necessarily everyday life. You have collected some seriously gorgeous cosmetics lately babe!

  • Reply
    February 4, 2017 at 11:26 pm

    These products look so amazing and luxurious! I love them. I haven’t tried too much from Chanel but I really want to. I totally think a brand can influence how much of their products you buy. People love packaging and I think packaging really plays a part in which people buy it.

  • Reply
    February 5, 2017 at 10:10 am

    I’m with you, Carolina! I just bought the Chanel Codes Subtils palette from the S/S ’17 collection and cannot put it down. Chic, sophisticated and beautiful! I have naturally heavy brows and full lips, so if I went Insta-beauty, I’d look like a clown!!

    Beekeyper – latest – Zoeva Matte Palette Review and Swatches

  • Reply
    Shireen L. Platt
    February 6, 2017 at 3:32 am

    Like you, I have been diverting my attention from brands that promote the Youtube/Instagram looks too, it’s just not quite my cup of tea. I have been more into skincare lately though, I think I have plenty of makeup for now.

    Shireen | Reflection of Sanity

  • Reply
    February 6, 2017 at 5:31 am

    Haha I kinda wish I had the Instagram look, my eyeshadow/contour/hair is NEVER on point!! But at the same time it’s a look I won’t bother achieving either. I really want to get some Chanel stuff but I have so much makeup already *sigh*

  • Reply
    Kiss & Make-up
    February 6, 2017 at 9:11 am

    Yeaaaaah, NOT a fan on Instagram make-up either, I prefer my make-up to look MUCH more natural! The super defined brows, the extreme lashes, the mega overlined lips, the INSANE highlighting and strobing… does anyone really go out like that in real life, I wonder? That said, I WOULD totally wear Instagram hair though. That I love.

  • Reply
    February 7, 2017 at 12:26 am

    I’ve been steer clearing away from the overly fake Instagram trends too. Although if it weren’t for Instagram or Youtube, I probably wouldn’t have this blog. I am a part of a professional MUA group on Facebook, but I’m not a MUA. I just like to hear what they have to say. They HATE the Instagram look and get so annoyed when they hear about the Kardashians, and they don’t get treated well at beauty stores when they don’t have makeup on, and the workers act like they don’t know a thing about makeup. I do love the contour/highlighting trend though and hope it stays for a while.


  • Reply
    The Makeup Train
    February 7, 2017 at 1:28 am

    If affects my opinion if they heavily Photoshop. That turns me off.
    Between you and Beaumiroir I am sold on the Chanel Le Rouge Crayon. I’m buying one as my birthday gift to myself

  • Reply
    February 7, 2017 at 7:47 am

    Well yes, a brand’s image definitely influences my purchasing decisions. As a matter of fact, I’ve stopped following the new releases by a brand I used to love and support, theBalm, because their Instagram and Twitter feeds are filled with the “instagram face”. It just turned me off, because as a person who is not going for the IG look, it makes me feel like the brand is not for me.

  • Reply
    Fashionably Idu
    February 7, 2017 at 3:27 pm

    Much as I love makeup, I find some instagram looks distasteful and overdone. 10 yrs ago I may have been like wow, but i’m so over it now. I’ve even toned down mine haha. Lovely products!

  • Reply
    February 8, 2017 at 3:51 am

    Ah, a woman after my own heart! I too am tired of the Instagram looks. I have always hated the brow thing the most. Luckily, I was a tom boy growing up and never got my brows waxed, so now I am graced with semi-thick natural brows. Yay! Haha. I definitely go for a more minimal makeup look, and I totally prefer the French brands for achieving that look. It’s more effortless! Like you’re enhancing what you already have, vs changing it. YSL and Chanel are definitely two of my favs. 🙂


  • Reply
    February 10, 2017 at 12:13 pm

    These makeup products look awesome! French brands definitely know how to come out with great beauty products.

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